How
Design for Humans blends the science of human decision-making with the art of design.
Who
Design for Humans is a boutique consulting company that creates big changes with small nudges.
Design for Humans blends the science of human decision-making with the art of design.
Design for Humans is a boutique consulting company that creates big changes with small nudges.
Mindy Hernandez is the founder and principal of Design for Humans. She is an expert in applied behavioral science and behavioral economics with a special focus on closing the gap between people’s intentions and their actions around pro-social behaviors like voting, medicine adherence, and savings.
Mindy has advised governments, companies, donors, and NGOs around the world on applying cutting edge behavioral science to measurably improve programs and policies. In 2013, she was asked to be the the liaison to the White House’s Social and Behavioral Science Team for the US Agency for International Development. Prior to launching Designs for Humans, Mindy was a Senior Researcher with ideas42, a behavioral economics action tank at Harvard University. Mindy received her undergraduate degree from Cornell University and her MPA from Princeton University’s Woodrow Wilson School. Mindy and Design for Humans are based in Washington, DC.
Rita’s work focuses on helping clients implement intricate, multi-stage interventions. Rita draws on years as an English and Spanish teacher to support clients in problem-solving through clear, step-by- step processes. Prior to teaching, Rita worked as an electrical technician, overseeing the programming of complex industrial machinery. As a native Spanish speaker with fluent English and Portuguese, Rita has also worked as a translator. Rita has two children and lives in Galicia, Spain.
Katie is a third year Mathematics student at UCLA and a board member of UCLA’s Global Development Lab. Katie’s work focuses on quantitative data analysis. Before working with Design for Humans and Mobiles 4 All, Katie lived in Peru and worked on agricultural development projects. Katie is fluent in Spanish and Portuguese. In her free time, Katie enjoys traveling, outdoor sports, and reading.
Place: Mesa, AZ
Partners: Center for Economic Development (CFED), Mesa Community Action Network (MesaCAN)
Status: Complete
Place: Washington, DC
Partners: Center for Economic Development (CFED), Bank on DC and Summer Youth Employment Program (SYEP) of Washington, DC
Status: Complete
Place: Philadelphia, PA
Partners: Center for Economic Development (CFED), Campaign for Working Families (CWF) of Philadelphia
Status: Complete
Place: Philadelphia, PA
Partners: Center for Economic Development (CFED), Consumer Credit Counseling of the Delaware Valley (CCCSDV)
Status: Complete
Place: Mozambique
Partners: Mobiles4All (M4A), Bill and Melinda Gates Foundation, Vodafone/Pesa
Status: Implementation underway.
Place: Mozambique
Partners: USAID, EGPAF, ARK, SBST
Status: Implementation complete.
Place: Nigeria
Partners: USAID, SBST, Harvard University, Swarthmore College
Status: Currently being designed
Personalized learning opportunities designed to build your organization’s knowledge and capacity
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1:1 consultation services to help you expertly design or redesign products and services
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Full support to re-imagine the challenge, map the barriers, design and test solutions, and scale your success
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Director, Office of Health, Infectious Diseases, and Nutrition at USAID
Working with Mindy has been eye-opening. She is exceptional at identifying opportunities to test and apply behavioral insights to improve our programming and help save the lives of more moms and kids.
Director, Office of Health, Infectious Diseases, and Nutrition at USAID
Working with Mindy has been eye-opening. She is exceptional at identifying opportunities to test and apply behavioral insights to improve our programming and help save the lives of more moms and kids.
Co-President, Propper Daley
We recommend Mindy to everyone! She makes our work smarter and better — plus she’s fun and easy to work with. She has helped us think about our challenges differently and has given us exactly what we need: insightful and actionable suggestions.
C.E.O, Esoko
Our company has shifted its way of thinking as a result of our work with Design for Humans and Mindy! As CEO of a for-profit company, value for money is paramount. Each time I engaged with Mindy, she offered highly relevant insights and practical ways for us to incorporate proven behavior change techniques in our work. Her approach is very data-driven, which aligns with the way we think as a company. She is careful not to take on too many engagements so that each client is assured her full attention and focus.
Senior Program Development Manager, Clarifi
Working with Mindy was an absolute pleasure and I learned so much in the process. She has a unique ability to take complex ideas and make them practical and useful. Work with her!
Inclusive Growth Policy and Program Manager, UK Department for International Development, Mozambique
Mindy is bringing innovative behavioral design thinking and solutions to create systemic changes in the mobile space. Her work is done with passion, it’s concrete, and it’s transformational.
Director of Programs, FH+ Project Marie Stopes International, Nigeria
Mindy has been hugely helpful in supporting the Family Health Plus project in developing the evaluation design. She is really pushing our thinking on how little tweaks to our project can produce better and cost effective results. Working with Mindy is great and exciting and we couldn’t recommend her more highly!
Assistant Professor of Global Health Economics, Harvard School of Public Health
I have enjoyed collaborating with Mindy immensely. She combines an impressive ability to wrangle multiple stakeholders with varied objectives with a dedicated focus on designing research that can have real and measurable impact on the lives of vulnerable populations.
Menu Engineer
Working with Mindy was easy and amazing. Mindy brings insights on customer behavior that helped shape our direction…..and they worked GREAT!
Assistant Professor of Public Policy & Governance, University of Washington
Mindy is a stellar collaborator. She has a unique depth of expertise in the behavioral science literature, coupled with years of experience on design and implementation work. She’s fun and easy to work with, and I enthusiastically recommend her to anyone and everyone.
Social Entrepreneur and Co-Founder of Triggerise
Mindy and I worked together in Mozambique, where she helped us design and implement very interesting research. She is sharp, pragmatic, and a pleasure to work with. I am looking forward to more opportunities to collaborate with her.
Regional Advisor, Africa, US Agency for International Development, Global Development Lab
Having worked with Mindy Hernandez in the field for several years now, I have found her approach to development problems to be insightful in terms of development theory and practice, and actionable in terms of behavior change and adoption. I would work with Mindy again in a heartbeat.
Chief Strategist, Impact Brands Africa
Mindy taught me to think differently about survey design and tolerating ambiguity. Her proven ability to move between board rooms and the field makes her an incredibly valuable learning partner and behavioral researcher. Mindy’s compassion for and understanding of people across Africa heightens her ability to develop and implement useful market tests.
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To help people close the gap between their best intentions and their actions, we must first understand the road that leads to that behavior. How complex (or just plain annoying) is the journey? What steps are needed? Where are the potholes or barriers? Understanding the answer to these questions will help you understand the "behavioral map" (or what the great psychologist Kurt Lewin called tension systems) that leads from the status quo to the ideal behavior.
Generate Your MapThis behavioral mapping tool has been designed to help you chart the path to your target behavior the way a behavioral cartographer would, if there were such things as behavioral cartographers.
Follow a few simple prompts and create your own personalized behavioral map
http://designforhumans.co © 2024 all rights reserved | design & technical poetries by: Space & Subject Creative
http://designforhumans.co © 2024 all rights reserved | design & technical poetries by: Space & Subject Creative